With Bill Clinton’s best-selling book Giving, Nobel Laureate Muhammad Yunus’ new book, Creating a World Without Poverty, and a shift from Me to We, corporate philanthropy has taken a giant leap forward. With generosity moving into the branding mix of socially responsible business, it was inevitable that a certification program that reflects this new orientation would be developed by a savvy entrepreneur.

Enter Jamie Welsh, a former dot com executive, Fortune 500 marketer and corporate ISO implementer who, in 2007 wrote her business plan for the 10% Solution, a certified giving program that measures three domains of corporate social tithing: time, money and the environment. “It’s the combination of these three areas that help demonstrate a company’s larger commitment to its employees, suppliers, customers and to a true social responsibility platform “, says Jamie.

Nielsen Online reports that when it comes to going green, companies just can’t fake it. The most popular blog topic is the contradictory actions of companies, comprising 25% of all discussions on “greenwashing” in 2007.

It’s easy to talk the talk but with 10% Solution’s high standards, business is held accountable. Your company must donate 1% of sales or 5% of pre-tax profits, have volunteer rate of 2.5% and participate in a formal green business practice. If you aren’t there yet, but want to start, then look at 10% Solution’s pre-certification consulting to assist your organization on your social responsibility path.

If your company meets these criteria you might want to join 10%’s first clients that include a law firm, car dealership, online green retailers, and a travel agency and apply for the 10% certification. And Jamie has not left out individuals who want to know more about how they can live a more giving life. 10% Solution’s individual portal provides recommendations on useful articles, sites, practical solutions and has original content designed to help everyone incorporate daily giving practices.  Jamie’s goal is to “be the hub for individuals, groups and neighborhoods to connect through giving networks.

For further information, visit 10percentsolution.com.