Customization Trend Accelerates
A few days ago I wrote about a new Ojai, CA business and website that enables you to design your own jewelry. Now comes a NY Times story on a new Shanghai site where you can create your own custom mens shirts. It appears that product customization is an emerging global trend. Perhaps you might want to think about what else could be customized and create a website to offer it. Don’t be surprised if you see real estate developers offer many more choices in new home and apartment interiors and exteriors or car dealers offer custom interiors and paints.
Fan Bi is a 22-year-old chief executive of Blank Label, a company offering 100% satisfaction guaranteed custom shirts you design in ten minutes using the fabrics and colors of your choice and contrasting collars in a variety of styles. The shirts are sewn in Shanghai and arrive within 4 weeks.
Other recent online customization business category launches include granola (MeAndGoji.com), jewelry (gemvara.com), chocolate (CreateMyChocolate.com), handbags (LaudiVidni.com) and clothing for girls ages 6 to 12 (FashionPlaytes.com). And Blank Label is not alone. They have competitors including Brooks Brothers.
- Posted on May 16, 2010 in Business, Emerging Trends, Signs of the Times |
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