Making Music and Money in Second Life
Craig Lyons and other indie artists are leading the charge in the virtual online world. It’s a way to earn a living, promote their music, expand their fan base and support causes they believe in.

Musician Craig Lyons poses with his avatar from Second Life.
Jay L. Clendenin, Los Angeles Times
“If I could get some bubbles, I’d be forever indebted,” singer Craig Lyons tells the packed house at his Monday night gig. The crowd promptly complies, filling the room with bubbles while Lyons plays his tune “Under Water.”
Two nights earlier, the audience made it snow as he strummed the chords to his song “Winter.” Strangely enough, the Los Angeles-based singer-songwriter has come to expect this type of supernatural behavior at his shows, which take place several times a week in Second Life, the virtual online world that allows users to interact with one another as avatars.
Despite declining media coverage after a few years of overexposure, Second Life lives on, and within its virtual borders a music scene has been thriving, with independent artists such as Lyons leading the charge. These artists are earning livings, promoting their music and supporting causes they believe in by performing in this virtual space, which has approximately 1 million users each month.
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- Posted on June 08, 2010 in Creativity, music, Signs of the Times |
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