The qualities that many once thought of as “soft” – values, trust and reputation – are now the hard currency of success and the ultimate drivers of efficiency, performance, innovation and growth.
With in-depth insights and practical advice, HOW will help you bring excellence to your business endeavors – and your life – and refocus your efforts in powerful new ways.
If you want to thrive in our fast changing, hyperconnected and hypertransparent world, open this book and discover HOW.
Fortune Magazine said of HOW that “companies that ‘outbehave’ their competitors ethically will also tend to outperform them financially.
The author, Dov Seidman has taught hundreds of companies with over 20 million people in more than 100 countries how they can operate in both a principled and profitable way.In 2008, he became the exclusive corporate sponsor of The Humanity Prize in Ethics. He is a Harvard Law School grad who earned a bachelor’s and master’s degree in moral philosophy from UCLA and a BA with honors in philosophy, politics and economics from Oxford University. He is the founder and CEO of LRN.
Q&A with the Author
 |
| Author Dov Seidman |
Why is your HOW message today more timely than ever?
All progress now depends on How. We have entered the Era of Behavior. Of course our behavior has always mattered, but in today’s world, it matters more than ever and in ways it never has before. We live in a more connected and interdependent world. Yet we tend to speak about the world in amoral terms. The single most profound implication of an increasingly interconnected world is that it has rendered us ethically, if not morally, interdependent.
How can HOW help us repair our faltering global economy?
Only by getting our “hows” right can we ensure that we are sustainable. This can only be achieved when we are rooted in, and inspired by, sustainable values. The global economic meltdown supplied a perfect, but painful, example of how sustainability cannot be guided by situational values. The economic crash occurred because too many financial companies became disconnected from fundamental values and long-term sustainable thinking. Instead of nurturing sustainable collaborations, banks, lenders, borrowers and shareholders pursued short-term relationships founded on situational values. More than ever we need to get out of this cycle of crises and build long-term success and deep human connections so that we achieve enduring significance in today’s globally interconnected world.
What events in the news right now make your message all the more urgent?
The news is frequently dominated by social, political, corporate and environmental crises. In a hyperconnected and interdependent world, local problems quickly metastasize into global ones. The rapid pace and global scale of our problems can make us feel that we’re facing existential doom every other day. Whether its global economic turmoil, the BP oil spill, the breakdown of culture at once-respected companies or the recent riots in London, these crises are all caused by human behavior and they can only be solved by changing our behavior. Take the situation currently in Europe where Germany is lending money to Greece for a bailout. It’s not just about economics. It’s about values. Germany is bailing out Greece on the condition that they behave more responsibly in future and get their Hows right.
So what exactly is HOW?
For many, business and life has always been about the pursuit of What: “What do we do? What’s on the agenda? What do we need to accomplish?” Whats are commodities; they are easily duplicated or reverse-engineered and delivered faster and at a lower cost by someone else.
How is a philosophy. It’s a way of thinking about individual and organizational behavior. And How we do what we do – our behavior – has become today’s greatest source of our advantage. In this world, How is no longer a question, but the answer to what ails us as people, institutions, companies, nations. How we behave, how we consume, how we build trust in our relationships and how we relate to others provides us with the power to not just survive, but thrive and endure.
Can you elaborate further on The HOW Report that your company LRN is publishing in the fall?
The results of The How Report, our study of over 5,000 employees working for larger organizations based in the U.S, will have significant implications for CEOs and other business leaders. HOW metrics will provide strong and compelling evidence that the right culture, governance and leadership system can drive sustainable performance and success. The HOW Report demonstrates the correlation between principles and profits in action. We have turned issues like self-governance, values and trust that were once considered “soft” into the hard currency of business.
What’s different about the new edition of this book?
John Wiley and Sons decided to republish an expanded edition of HOW based on their belief that the ideas in it are more resonant and relevant than ever and that it intersects with the zeitgeist even more than it did in 2007. I have written a new Preface for this new edition of the book where I attempt to capture all that has occurred on the HOW journey since its original publication and to apply HOW more broadly to the events and dynamics of today’s post-crisis world. In addition, I’m honored that President Bill Clinton contributed a Foreword in which he describes his own journey in being in the “HOW business for the rest of my life.”