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The Power of Media to Transform


by Kate McCallum

It wasn’t always the case that Hollywood, the media capital of the world, could be expected to embrace a day-long symposium on the power of arts and media to transform. When I broke into the industry in 1985, power was held by the major studios and four broadcast and cable outlets with a fifth emerging on the horizon. Most of the time, transformation only mattered in terms of ratings and dollars and cents.

But the industry has begun to show signs of shifting beyond its obsession with tinsel and stardom. Signs of that shift have become apparent – the upcoming launch of Oprah’s new network, for example, and the number of communities and groups that have been forming in Los Angeles and in cyberspace.

One of them is c3: Center for Conscious Creativity, which I co-founded several years ago and which gives me a vantage point from which to report on the many new initiatives that are changing the landscape of media and its life-affirming potential.

A brief history: While working at Universal Studios and pursuing a Masters in Consciousness Studies, I met and then teamed up with Philip Horvath, another student and Universal employee, and together we started c3. The mission was to create a space/community dedicated to research and education addressing consciousness, creativity, media and the arts. We set out to bring consciousness experts, futurists, and educators together with artists and media makers to inspire deeper meaning in the arts and media. That was the vision.

For five years the vision evolved as we hosted and produced numerous screenings, concerts, workshops and classes – and created an organizational culture of openness and understanding. In 2009 we launched a social networking platform and became an official partner of the LA Opera by participating in the first citywide arts festival – RING FEST LA 2010.

In November of 2009 c3 brought advisory board member and futurist Jerome Glenn from Washington, DC, to speak about the future of arts and media from a global perspective. Jerome is co-founder and president of The Millennium Project, a global think tank that accumulates research through collective intelligence that addresses 15 global challenges and solutions. Its findings are published annually in the State of the Future report. At the event he spoke about his desire to create a Global Arts and Media Node, a topic we had been discussing for some time. This Node would assist the Millennium Project by aggregating future trends in the arts and media, disseminating the information found in the State of the Future report, and brainstorm emerging global art forms, much like the work of the 16th Century Florentine Camerata Society that led to the invention of the art form called…opera! In January 2010 Jerome and the Millennium Project officially invited c3 to chair the Global Arts and Media Node, and this past June the c3: VisionLAB produced the first “State of the Arts” symposium. It was a tremendous success!

Over the past several years, a number of organizations have been sprung up in LA and elsewhere that are dedicated to inspiring consciousness and social activism through media and entertainment. Among them are:

* Architects of a New Dawn

* Creative Visions Foundations

* Elevate Films

* GATE: Global Alliance for Transformational Entertainment

* The Hollywood Hill

* META: Media Entertainment Technology and Art

* PGA: Producers Guild of America’s Green Initiative

* United Nations Creative Community Outreach Initiative

* Images & Voices of Hope

There is a very encouraging trend in the land of tinsel and stardom. Let us hope that it portends a new era in media and entertainment at a local, national, and global level. Our collective mission is to utilize these incredibly powerful tools and collectives as “weapons of mass instruction.” Media and art have the potential to assist in the transformation and the evolution of both the individual and society, and we as creators are eager to join the ranks of the many others dedicated to that mission.

Human / Computer Interface Extraordinaire

Free University, 1,516 Lessons and Growing, One Teacher

Can one self taught teacher educate thousands around the world? Is this the future of education for millions?.

From a tiny closet in Mountain View, Calif., Sal Khan is educating the globe for free. His 1,516 videotaped mini-lectures — on topics ranging from simple addition to vector calculus and Napoleonic campaigns — are transforming the former hedge fund analyst into a YouTube sensation, reaping praise from even reluctant students across the world.

“I’m starting a virtual school for the world, teaching things the way I wanted to be taught,” explains Khan, 33, the exuberant founder and sole faculty member of the nonprofit Khan Academy, run out of his small ranch house, which he shares with his wife and infant son.

Khan has never studied and has no teaching credentials. His brief and low-tech videos, created in the corner of his bedroom, are made with a $200 Camtasia Recorder, $80 Wacom Bamboo Tablet and a free copy of SmoothDraw3 on a home PC. But every day, his lectures are viewed 70,000 times — double the entire student body of UC Berkeley. His viewers are diverse, ranging from rural preschoolers to Morgan Stanley analysts to Pakistani engineers. Since its inception in 2006, the Khan Academy website has recorded more than 16 million page views.

To read the rest of the story, click here.

  • Posted on July 01, 2010 in Education, Emerging Trends, Media  |  
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Do You Have an Idea for Your Own Television or Tell a Vision Show?

Make a video describing it and Oprah might produce it with you. Check out the opportunity here.

  • Posted on June 04, 2010 in Arts, Catalysts, Media  |  
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Publish & Promote Your Book

Joe Sabah is a savvy marketer who has developed a successful system for promoting books by radio. It enabled him to sell over $350,000 worth of his book on finding jobs in a down economy.  His system includes a data base of 876 radio shows looking for guests to discuss their books. His data base includes the name of the show, its host and producer, call letters of the station, address, phone, fax and e-mail address. Along with the data base, you’ll receive Joe’s Book and CD, How to Get on Radio Talk Shows Across America Without Leaving Your Home or Office. The cost of the package is $147 which is a very reasonable investment in a system that can multiply your book’s sales.To learn more, visit www.sabahradioshows.com.

If you have a book ready to go but have not published it yet. Check out Lulu.com and do a Google search for print on demand. This new paradigm of publishing eliminates the need to print a minimum of 1000 books to get a good price and the resultant need to store and ship them. Instead the POD services simply print copies of your book as they are sold and give you up to 80% of the retail price.

  • Posted on March 30, 2010 in Media  |  
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