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Sustainable Brands ’10: Brands Focused on People, Planet and Profit

It’s good to see large companies moving in the right direction. While not perfect, this is a positive step in the right direction.

Business Leaders Collaborated and Shared the Latest in Innovative Products, Research and Services to Drive Corporate Social Responsibility and Sustainability Initiatives

CSRwire – The Sustainable Brands 2010 (SB ’10) conference, produced by Sustainable Life Media, reached capacity again this year with attendees working to identify the ideas, discover the tools and build productive new partnerships that will help drive sustainable brands in the future. More than 700 brand leaders from around the country and internationally attended, including well-known global brands such as Best Buy, Clorox, The Coca-Cola Company, Del Monte Foods, Dell, eBay, Frito Lay, IDEO, Nokia, Nike, Panasonic, PepsiCo, SAP, Sierra Nevada, Starbucks, Staples, Target, Timberland, Unilever and Williams Sonoma.

“Sustainable Brands ’10 improved once again on every metric, reflecting the growing recognition that our community is leading the way when it comes to redesigning the 21st century connection between brand innovation/commerce and culture,” said Founder and CEO of Sustainable Life Media KoAnn Skrzyniarz. “We continue to see new ideas from both entrepreneurs and global brands seeking to respond to the changing environmental context in which brands and business operate.”

This year, 11 finalists competed at the 2nd annual Sustainable Brands Innovation Open, an early stage business competition focused on connecting socially responsible investor communities with the most innovative new product and service solutions being brought to market by today’s social and eco-entrepreneurs. The Grand Prize winner, announced during the conference’s closing session, was BioLite. The company has been granted a $10,000 prize (donated by Nike) towards fostering their business, access to the esteemed panel of judges for business advice, and a detailed brainstorming session with IDEO, among other prizes.

The top two finalists chosen to present to the entire conference at the closing session included Tremont Electric, which is dedicated to providing renewable energy to consumers around the world through a revolutionary nPower® technology that generates electricity through kinetic energy harvesting; and the Grand Prize Winner BioLite, whose affordable, user-friendly cook stove slashes both toxic smoke and black carbon emissions by 95%, reducing family fuel expenditures by 50% and providing off-the-grid users with power for charging cell phones, lights and other devices.

Cityscape Farms won the Audience Choice Award after presenting on the first day of the conference to a select group of attendees and judges with the 10 other Sustainable Brands Innovation Open finalists. Cityscape Farms creates urban greenhouse systems for year round production of sustainable and local fresh food, seeking to transform cities into net food producers, instead of merely consumers.

As part of the conference program, an ongoing discussion of the role brands play in helping shape and support the American Dream was re-introduced by visionary brand leaders such as Eric Park, Creative Director at Ziba Design; Marc Mathieu, Founder of BeDo; and John Creson, Executive Creative Director of Addis Creson. From the many conversation and dialog sessions at the conference, an exciting new framework began to emerge that begins to provide a clearer vision of how brands can help restore the American Dream and recapture the motivational power of the original idea.

“It’s time to reestablish the connection between sustainability and the traditional American pursuit of freedom and opportunity,” said Skrzyniarz. “Based on the enthusiastic feedback from conference attendees, we are planning future ways to progress this discussion within and beyond our Sustainable Brands community. Stay tuned!”

For a recap of the discussion to date, go to www.americandreamjournal.org.

Before concluding SB ’10, Sustainable Life Media announced plans for the Sustainable Brands 2011 conference to be held June 6-9, 2011 again at the Monterey Conference Center. More details are available at www.sustainablelifemedia.com/events.

About Sustainable Brands Conferences
Widely reputed to be the most compelling sustainability conferences of the year, Sustainable Brands 2010 convened over 700 brand leaders, top executives from the global brands leading sustainable innovation, all types of designers participating in this global shift, and an unprecedented list of others. Speakers and sessions provided inspiration, techniques and best practices as economic realities, corporate responsibility and the environment came together to create a new strategic business imperative. Details: http://www.sustainablebrands10.com

About Sustainable Life Media
Sustainable Life Media (SLM) is the leading producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community including membership, targeted e-newsletters, online learning programs, community, and the flagship Sustainable Brands conference. SLM delivers top news stories related to the who, what and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers who can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about. To subscribe to SLM Newsletters for free, please visit http://www.sustainablelifemedia.com/newsletters.

  • Posted on July 03, 2010 in Events, Sustainability  |  
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My Interview With Green Planet FM

I just returned from a beautiful month in New Zealand, specifically on Waiheke Island, a 35 minute ferry ride north of Auckland. During my last week there, my friend Michael Fleck, a master netweaver, introduced me to Tim Lynch, the host of a wonderful radio show, GreenPlanetfm broadcast from Auckland’s University of Technology. I had a wonderful conversation and which you can access by clicking on the GreenPlanetfm hot link above. Tim has lots of other great interviews with visionaries like Bruce Lipton and Carl Calleman. If you do listen, I’d appreciate your feedback since this was a rare media appearance for me. It actually got me thinking that I may want to explore creating a New Paradigm podcast one day.

Delay, Mistrust and Big Egos: The Lessons of Copenhagan

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I was expecting little from Copenhagan and I was not disappointed. The idea that we could trust leaders to create a game changing conference were slim. The idea that we might have high integrity and wise decisions that could help move us away from consumption in favor of a sustainable agenda was a dream unfulfilled. What we now have is disappointment, a lowering of expectations and hopefully the catalyst for a global grassroots movement more powerful than the world has ever witnessed.

That movement is the only hope it appears we have to turn things around since our leaders are now proven wimps who have sold their souls. Even if the hundreds of Nobel scientists are off in their conclusions about our fate, it still makes sense to change the game as in first do no harm. But that will not happen anytime soon as evidenced by Copenhagan and we need action NOW. So we will watch for and continue to report on the sprouts of the new movement (See Paul Hawken’s Blessed Unrest), and see who puts forward the most inclusive, compelling and empowering grass roots call to action that connects the large and growing global sustainability movement that will ultimately throw out non-performing leaders in favor of those who will enact the binding legislation we need and even more importantly, create the changes in their personal lives that makes oil obsolete as soon as possible. After Copenhagan (AC) is the new AD. “Accelerate the Transition” is our new moral imperative.

Copenhagen Reveals a Vicious Circle of Mistrust

An Editorial by Christian Schwägerl, http://www.spiegel.de

Copenhagen’s conference ended without a legally-binding agreement to reduce emissions.

Who is to blame for the summit disaster? The US? China? The EU? The G-8? In fact, all of the above. It was a coming together of states that killed off a vital resource for the world: trust.

In Copenhagen, the outlines of a dangerous world were there for all to see. The climate summit did not end in a fist fight between tens of thousands of people, despite the fact that serious global problems were not resolved. Barack Obama did not have to fly out from the roof of a burning conference center. Nevertheless, it was palpable that this is a world in which trust is harder to come by than oil, and where there is more mistrust than CO2 emissions.

And yet Copenhagen has proven that trust is the most important resource for the transformation of the current oil-based system into a green civilization. It is more important than all the money that will be required for new technology, more efficient machines, dams and the survival of forest inhabitants.

It is a question of trust that China does not flood Europe with even more products made using cheap coal-based power, instead of replacing coal with alternative power stations; that Europe is not isolated as an island of environmentalists, while in Africa entire countries are becoming inhospitable; that climate aid amounting to billions does not land in private bank accounts in Africa, while there is not enough money for schools in the donor country; and that America does not come to rely on cheap oil, while China and India curb their fossil fuel consumption for reasons of climate protection.

In order for 9 billion people to live together on one planet, a circle of trust is required, one that rewards solutions and punishes the wrong economic activities of the past. That does not describe some kind of paradise. Rather it is the prerequisite for preventing a world without hope. In Copenhagen a vicious circle of mistrust came in to being, one that engulfed all the good intentions and plans.

The climate deal that was presented by the leaders of the United States, China, India, Germany and around 20 other states was about as worthless as toxic debt from AIG. There are no concrete CO2 targets for 2020 and 2050, there is no clearly distributed financing of the promised $100 billion in aid pledged to developing nations to adopt CO2-curbing green technologies and help pay for the damage caused to those countries by climate change. And there is no consistent monitoring of reductions and of how they are to be achieved. To announce a target of limiting global warming to an increase of 2 degrees Celsius is meaningless as long as there is no limit to the CO2 that humanity allows itself to emit by 2050: 750 billion tons, according to the best available science. At the current level that would already have been emitted by the 2020s. Yet there was not enough trust to commit to this kind of CO2 budget.

The deal reveals a crisis of trust between the states. The fact that Barack Obama flew in, gave a gruff speech, made a separate deal and then simply announced this — before the international community had even been made aware of it or had agreed to it — has corroded the UN process. Obama lacked the trust in this process and the courage to diagnose his own people with a case of energy obesity. Worse yet: At the first opportunity — at the plenum — it was not only the smaller Latin American states and Sudan that distanced themselves from the document, but also those who had helped draw it up: India, Russia and China.

‘Chimerica Versus the World’

One could seek culprits for the debacle: ” Chimerica” or the emerging countries, the EU, the G-8 or the G-77. The closest fit is “Chimerica against the rest of the world.” However, the Europeans could also have done a bit better, by unilaterally upping their reductions target from 20 to 30 percent. That, however, was too much for Italy and Poland. There was plenty of selfishness to go around. Everyone wants to be the first to strike oil, but when it comes to the much more sensible policy of protecting resources, then it’s all about waiting.

But the ideas being discussed at Copenhagen were solutions that would still be sensible even if climate change, despite expectations, turned out to be an illusion on the part of researchers. Fossil fuel reserves are limited, with oil falling into short supply within 40 years and coal within 120 years. The extraction of fossil fuels in Saudi Arabia is not only environmentally destructive, it also makes the potentate richer and terrorists more aggressive. Conserving oil, coal and natural gas is a requirement for security policies, foreign policy — and even education policy. After all, money saved by a society on fuel imports is not only available for other forms of consumption, but also indirectly for new schools and teachers.

One of the few enlightening sentences uttered by former US President George W. Bush during his terms in office was that the West is “addicted to oil.”

‘The Inhofe Supremacy’

The extent of that addiction was apparent in many actors at Copenhagen, but especially in one. He only came for a few hours, but he was also decisively responsible for the chaos that marked the negotiations: James Inhofe, a Republican politician who does whatever he can in Washington to inhibit Obama’s efforts to impose CO2 limits. He is not only ridiculous in describing climate change as made up by “the Hollywood elite,” but outright dangerous. He would rather sacrifice American natural beauty at home and American soldiers abroad than to push his country to the forefront of a green technology revolution. For men of his ilk, oil and coal are tantamount to power, not a curse. They believe that Americans have a God-given right to release twice the level of emissions as the Europeans and four times as much as the planet’s average inhabitant. “The Inhofe Supremacy” could be the name of a film about the man, because the primacy in the world he is trying to secure for his country is enormous. But there are plenty of Chinese, Indians and Australians who think similarly. Working together in Copenhagen, they prevented humanity from starting to work together to solve a number of shared problems — to the detriment of every start-up investment that has the prospect of a hundred years of green profits.

Men like Inhofe, who in Copenhagen warned that nations shouldn’t be “deceived into thinking the US would pass cap-and-trade legislation,” have the effect of poison when it comes to the urgently needed global trust-building. As in nuclear disarmament, the expectation is pivotal that the other side will take the same difficult steps. But as long as the danger persists that a party could again come into power in America that would wipe the findings of climate science from the table and would rather send soldiers abroad than solar power engineers, then there won’t be much trust towards the US. And the Chinese may be talking the talk on climate issues, but as long as they are only spending a small part of their enormous cash reserves on green investments, their credibility will be compromised.

Oil Trumps Green Movement, At Least for Now

The consequences Copenhagen will have on other policy areas should not be underestimated: How can negotiating partners be certain that something similar won’t ensue when it comes to competition for natural resources? And how can people maintain hope that the megaproblems of our planet can be entrusted to the type of major summit round that just took place in Copenhagen?

The trust that is needed right now to revive the seriously injured political process can no longer be expected to come from the top down. Perhaps we now need a totally different coalition of the willing, of people who can set a lifestyle example that is easily adopted around the world. That movement would have to be more aggressive in its stances against special interests that have run astray, like those of the drug dealers in the oil industry. This could be the hour of a new global environmental movement, as Nobel Prize-winning economist Elinor Ostrom says. A movement that isn’t just reflected in dutiful survey answers, but also in the new lifestyle choices it makes and in the persistence with which it raises pesky questions for companies and political parties.

How Much Respect Do You Have for Yourself?

For the time being, the oil movement remains stronger than the environmental movement, the egotists stronger than the people willing to share, the SUV movement greater than that of the train riders. The faction of people who are willing to risk damage to posterity is greater than that of those who would prefer caution.

Those who feel a sense of disquiet in light of the tragedy of Copenhagen, have good reason to be quite furious with the powerful leaders who have squandered this summit. It’s okay to be enraged by the fact that political leaders are scaremongering about our future existence but at the same time are unwilling to accept solutions.

Then you have to go to the mirror and ask yourself: How much of Inhofe’s mentality can I see in myself? How much respect do I deserve for treating the planet correctly? It will take millions and billions of affirmative answers in order to build the trust that can grow into a climate conference more successful than the one that just ended in Copenhagen.

INNOVATIVE URBAN MOBILITY SYSTEM WINS THE 2009 BUCKMINSTER FULLER CHALLENGE

Sustainable Personal Mobility and Mobility-on-Demand Systems (SPM/MoD), submitted by an interdisciplinary team of students at MIT has been selected as the winner of the prestigious 2009 Buckminster Fuller Challenge. The team will receive a $100,000 prize at a conferring ceremony on June 6th, 2009 at 2pm at The Museum of Contemporary Art, Chicago followed by a reception and celebration featuring a presentation by design innovator Bruce Mau.

“Given the nature of the crises we are facing, from climate change to economic collapse, what is important is to demonstrate that the approach to design and problem solving at the core of the Buckminster Fuller Challenge – while always thinking big – has the potential to bring about changes in the near-term. The winning project is a perfect example of the kind of radical, transformative change that is possible when we reconceive the old ways of doing things and take a systems-based approach to design,” said The Buckminster Fuller Challenge jurors in a statement about their decision. “SPM/MoD isn’t just about the design of these lightweight, highly efficient, electric vehicles, it is about inserting that technological innovation into the social and cultural environment and designing an intuitive system within which they function.”

To learn more about the winning strategy, visit: http://challenge.bfi.org/winner_2009

“We are thrilled with the selection of a team of students as this year’s winner. Fuller spent a great deal of his life inspiring and being inspired by university students all over the world,” said Elizabeth Thompson, Executive Director of The Buckminster Fuller Institute. “He often chose to work closely with student teams on significant projects. This prompted Fuller in 1961 to propose a ‘design science decade’ in which universities around the world would engage in a ten-year project studying global trends and needs in an effort to make the world work for everyone. MIT’s entry represents the real spirit and substance of such an endeavor applied to a new vision of personal mobility.”

In addition to the winner, the distinguished jury selected a runner up and two honorable mentions from a pool of nearly 200 entries. Dreaming New Mexico (DNM), a Bioneers project with support from Google Earth’s Outreach program, submitted by Kenny Ausubel and Peter Warshall was selected as the runner-up. DNM is based on the strategic premise that “dreaming the future can create the future.” This project provides a systemic template, methodology and collaborative mapping tools for communities to engage in place-based and bioregional planning. Cycle for Health, submitted by Joseph Agoada, Dr. John Baptist Niwagaba, and Patrick Kayemba and Mukuru BioCentres, submitted by Umande Trust and GOAL Ireland, were awarded honorable mentions for their work in Africa to dramatically improve economic conditions and human health.

The Buckminster Fuller Challenge, launched in 2007, promotes a systems approach to design pioneered by Buckminster Fuller which aims to address complex problems through comprehensive, anticipatory design thinking. Through the recognition of outstanding entries, The Challenge supports and draws attention to individuals and teams around the world whose innovative strategies have the potential to help solve humanity’s most pressing problems.

  • Posted on May 13, 2009 in Community, Signs of the Times, Sustainability  |  
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Bringing Nature to City Buildings

From Greenerbuildings.com

OAKLAND, Calif. — Citing a company-wide responsibility to take sustainable design seriously, HOK, one of the world’s largest architecture firms, announced yesterday that it had formed a partnership with the Biomimicry Guild to incorporate cutting-edge ideas from nature into HOK’s designs for buildings, towns and cities.

The two companies will bring their respective expertises — HOK in green buildings and sustainable design, the Guild in adapting natural technologies to human needs — to bear on projects around the world, with the goal of lowering the overall impact of the built environment on the planet.

Recent studies have estimated that nearly half of the world’s greenhouse gas emissions are attributed to building energy use and building materials, and as much as 75 percent of global energy use is needed to power buildings. As a result, greening the planet’s buildings has become a key element of the design and architecture worlds.

“We have a responsibility to make sure that these buildings are responsible citizens,” HOK’s Mike Plotnick explained in a press conference yesterday. As a result, he said, the partnership will bring HOK to explore the intersections between buildings and sustainability, looking at every possible way of improving cities and buildings.

The partnership has already begun work on a project in India, and is exploring opportunities in the Middle East and North America. The India project is to design a series of villages in Lavasa, India, outside of Pune; over an area of 21 million square feet, HOK and the Biomimicry Guild will be able to test on a large scale some of the most forward-looking bio-inspired ideas.

Chip Crawford, director of HOK’s planning group, explained one of the biggest challenges they face: the region receives between 21 and 27 feet of rain per year, concentrated during the three-month monsoon season. The region gets increasingly drier over the remaining nine months, so the projects at Lavasa will need to manage and maintain water levels in the area while minimizing erosion and topsoil loss.

As part of the project, HOK and the Guild will be working with “ecological performance standards” in mind. The goal of these standards is to ensure that the projects, once in place, match how the sites performed ecologically prior to any construction taking place.

The goal, according to Dayna Baumeister, the cofounder of the Biomimicry Guild, is “to move beyond just looking like nature to actually performing like nature.”